Effective promotion is absolutely crucial for a successful event. This guide provides simple methods of improving your promotion and growing your ticket sales

Eye-Catching Artwork

Your event is unique, so it's important to have unique artwork to match. Good quality artwork makes your posters more memorable and eye-catching.

• Artist logos and artwork
  Use the logos and artwork of your artists. Most booking agents and performers will already have artwork ready to share, which you can easily edit using tools like Publisher, Photoshop, or the many free online options
  
  
• The essentials
  Make sure to include essential information such as the venue's logo, the date of the event, and the website where tickets can be purchased
  
  
• Simplicity is key
  Keep in mind that the more information and writing you put on an image, the less appealing it becomes to the eye. Social platforms like Facebook and Twitter (now X) often reduce the reach of images that are too text-heavy
  
  
• Get the shape right
  In the age of digital marketing, format matters. While A3/A4 used to be the norm, square and rectangular formats are now king. Social platforms often crop A3/A4 sizes, which could mean important information is missed!

Think about your Socials, it’s your shop window!

Social media is often the first place people see your events. Think of it like window shopping on the high street. You want your shop window to be as inviting as possible. It’s the same with your social platforms like Facebook, Twitter (now X), and Instagram.

• Plan Your Posts
  Consider what you’re posting and why. Are you announcing new shows this week? Do certain events need extra promotion due to lagging ticket sales? Use tools like Meta Business Suite to schedule your posts for the entire week
  
  
• Best times to post
  If you’re busy with multiple shows, schedule two posts a day—one in the morning and one in the evening. These posts could be event artwork, videos, or reels. If you’re a promoter, coordinate with the venue to schedule or share your events on their social channels
  
  
• Spending your time wisely
  Scheduling your social media posts might take an hour or two per week, depending on how busy your venue is or how many events you’re promoting. But this time investment is well worth it and will pay off
   

Inform your customers: They want to hear from you!

Mailouts (or ‘E-Shots’) are a brilliant and cost-effective way of informing your customer base about upcoming events. Good Show is already collecting customer data for you to utilise, as we ask all customers at checkout if they want to hear about upcoming events from you. So if they say yes, you should be telling them!

Good Show integrates seamlessly with Mailchimp and Brevo, allowing you to easily contact your customers. Contacts are added to your Mailchimp or Brevo account instantly and automatically. All you have to do is follow the simple guides in our Help and FAQs to get started.

• Engaging Content
  Make sure to include an eye-catching image, a short write-up, and a clear ‘call to action’ button that directly links to the Good Show event page
  
  
• Regular Updates
  Keep your customers informed with regular updates to maintain their interest
  
  
• Segmentation
  Use segmentation to tailor your messages to different groups within your audience so you can target your mailshots by region or fanbase

Share it far and wide

This one is the simplest but also the most important. Once your event is set up, you need to make it as easy as possible for your customers to get tickets

• Website
  Make sure the ticket link is prominently displayed on your website. Good Show can even create your a personalised link for all of your events like we have with the Booking Hall
  
  
• Social Media
  Include links in your Facebook event description, Instagram bio, tweets, and any relevant social media posts
  
  
• Mailouts
  Ensure the ticket link is included in all your email communications meaning your customers are only a click away from buying tickets
  
  
• Ents24
  Good Show relists every event to Ents 24, the UK’s biggest entertainment guide with over 2 million monthly visitors. You don’t need to do anything with this, we do it already for you!

You already have a captive audience

If you have a busy venue with hundreds of visitors each week, you have an amazing opportunity to share your future shows to a captive audience.

• In-House Screens
  We strongly recommend using in-house screens to display a slideshow of upcoming events. These screens can be placed around the venue and at the bar. Screens are often more effective than print and can work out cheaper over the course of a year
  
  
• Print Marketing
  If screens are not available, ensure you provide print materials. Posters, flyers, and table tents are all effective tools for in-house marketing. (Check what sizes you/venue needs before ordering!)
  
  
• Collaboration with Promoters
  If you’re a promoter, coordinate with your venues to supply them with artwork tailored to fit their in-house screens or print specifications

Bonus tip!

• No one wants to read an essay!
  Keep your message on point and punchy, including the event page description. Very few people are going to read more than a few sentences at most. So, keep it short and to the point.